Designed a responsive website for a NY-based startup that connects users to major make up brands and retailers in NYC. Defined business value to differentiate from competitiors. Opted for a lean approach to create an experience that's not only functional and convenient, but also delightful and meaningful.
Created a responsive website to explore an area of opportunity for Duolingo. Researched the brand and company background to propose a new product. Conducted user interviews and research surveys to validate the opportunity. Created wireframes and high-fidelity mock-ups.
Designed a responsive website for MUJI's pop-up e-commerce store. Applied information architecture principles to curate 100 items for a Back-to-School theme. Created wireframes and clickable prototypes.