Client project

Blushup

Designed a responsive website for a NY-based startup that connects users to major make up brands and retailers in NYC. Defined business value to differentiate from competitiors. Opted for a lean approach to create an experience that's not only functional and convenient, but also delightful and meaningful. 

Case study

Duolingo Culture

Created a responsive website to explore an area of opportunity for Duolingo. Researched the brand and company background to propose a new product. Conducted user interviews and research surveys to validate the opportunity. Created wireframes and high-fidelity mock-ups. 

Case study

MUJI

Designed a responsive website for MUJI's pop-up e-commerce store. Applied information architecture principles to curate 100 items for a Back-to-School theme. Created wireframes and clickable prototypes. 

I’m a lifelong learner who always tries to be a better designer than yesterday. If you need a collaborator on your project or just want to discuss UX/UI with me, feel free to contact me.