Alerts 

Alerts image
Overview

RelPro's Profile Following and Email Alert functionality keeps users up to date on everything newsworthy involving the people and companies they are interested in. The project goal was to analyze the alert page and email, and recommend design solutions to improve the flow of the process.

Overview

RelPro's Profile Following and Email Alert functionality keeps users up to date on everything newsworthy involving the people and companies they are interested in. The project goal was to analyze the alert page and email, and recommend design solutions to improve the flow of the process.

Determine the right foundation for the project brief

In order to start the project, I needed to define business and user needs through research so that I can remind myself of what we’re building, who it’s for and what the user experience should be. It became a great reference point throughout the project to monitor my process and ideas.

Determine the right foundation for the project brief

In order to start the project, I needed to define business and user needs through research so that I can remind myself of what we’re building, who it’s for and what the user experience should be. It became a great reference point throughout the project to monitor my process and ideas.

Project Brief

Competitive Analysis

Since the alert feature mainly provides news articles, I researched email alerts of news media organizations, as well as alert features of other Sales Intelligence platforms. The extensive competitive analysis gave me ideas on how to let users find prospects easily, find articles that they find interesting and perform his or her tasks that are relevant to the article. 

 

Competitive Analysis

Since the alert feature mainly provides news articles, I researched email alerts of news media organizations, as well as alert features of other Sales Intelligence platforms. The extensive competitive analysis gave me ideas on how to let users find prospects easily, find articles that they find interesting and perform his or her tasks that are relevant to the article. 

 

According to data by Tony Haile of Chartbeat, users’ attention lasts only 15 seconds on average when reading online contents.

According to data by Tony Haile of Chartbeat, users’ attention lasts only 15 seconds on average when reading online contents.

Design Evaluation & Recommendation

I communicated the importance of scannability and provided recommendations on how to simplify the interface and how to add an additional value to the feature. I also pointed out that the alert needs to filter out more irrelevant articles, and clearly inform the type of news and the level of relevancy. 

Design Evaluation & Recommendation

I communicated the importance of scannability and provided recommendations on how to simplify the interface and how to add an additional value to the feature. I also pointed out that the alert needs to filter out more irrelevant articles, and clearly inform the type of news and the level of relevancy. 

Final Design

Final Design

Email with social media icons

Details

I created annotations to communicate design details. I focused on organizing UI elements to help users quickly scan the content. Also, I recommended a scoring functionality and a way for users to sort by more relevant news, so that users can achieve the maximum results in a short period of time. The improvements on article quality led me to additional idea of social media sharing. 

Details

I created annotations to communicate design details. I focused on organizing UI elements to help users quickly scan the content. Also, I recommended a scoring functionality and a way for users to sort by more relevant news, so that users can achieve the maximum results in a short period of time. The improvements on article quality led me to additional idea of social media sharing. 

Next Steps

Since the project was mainly based on stakeholder interviews and competitive analysis, the design needs to be tested by users in order to make sure users can scan news quickly and efficiently. Also, the social sharing feature needs to be validated through more research before building the feature. It is necessary to validate whether users tend to share articles or feel the need to share articles internally or externally. It would be also important to find out if there is a relationship between the amount a piece of content is shared and the amount of attention an average reader will give that content.

Next Steps

Since the project was mainly based on stakeholder interviews and competitive analysis, the design needs to be tested by users in order to make sure users can scan news quickly and efficiently. Also, the social sharing feature needs to be validated through more research before building the feature. It is necessary to validate whether users tend to share articles or feel the need to share articles internally or externally. It would be also important to find out if there is a relationship between the amount a piece of content is shared and the amount of attention an average reader will give that content.

I’m a lifelong learner who always tries to be a better designer than yesterday. If you need a collaborator on your project or just want to discuss UX/UI with me, feel free to contact me. 

email icon
linkedin icon